Grounded in lived
experience and driven by my mission to help others.
My work is shaped by years in fitness, coaching, creativity, and personal development. I bring that experience into helping coaches, creatives, and service providers build brands, websites, and strategies that feel aligned and are realistic to follow through on.
About Nic
I have spent more than a decade moving through different chapters of my business in fitness, coaching, creativity, and personal development. I have built businesses that gained traction, ones that never quite landed, and others I chose to walk away from. Each chapter taught me something about alignment, resistance, and the reality of building a business: working through self doubt, noticing the ways you hold yourself back, and being willing to pivot when something no longer feels right.
Along the way I tried to follow every strategy, framework, and blueprint I could get my hands on. The strategies themselves were often solid, but I kept running into the same problem: knowing what to do and being able to do it consistently are two very different things. I could understand the strategy in theory, but struggled to apply it in a way that felt sustainable, and I did not have someone to work through that gap with me.
Today I help coaches, creatives, and service providers bring clarity to their vision, build an online presence that feels like them, and create a direction they can actually follow through on. The work is part strategy, part creative, and part holding space for the inner work that comes with being the face of your own brand.
My mission is simple: to be the person I needed, for you.
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My work is shaped by
my vision for life.
Like most of the clients I work with, I am also building a business that supports the life I actually want to live. For me that is not only meaningful work and real connection, but the freedom to follow what feels aligned and to create freedom in every area of my life: financial freedom, location freedom, and personal freedom.
That drive to build my own version of that is what makes me want to help others do the same. My mission is to help people experience more of life, and to create a business and brand that supports that, instead of limiting it.
Everything I do here is my way of bringing my skills and experience together so you can do that in a practical way: a clear, grounded strategy and an online presence that feels like you, so you can build a business that gives you more freedom, not less.
It's through my lived experience and struggles that I realised how I can best serve others.
Over time I realised most people are not held back by a lack of information. They are held back by the gap between understanding a strategy and being able to live it. That gap often feels like uncertainty, hesitation, old habits, and the pull to stay with what feels familiar. I spent years trying to solve that by learning more. Eventually I saw that information was not the missing piece.
That is why I do not just build a website, hand you a plan, and step away. My work intentionally combines web design, business and brand strategy, and support with the inner work. The strategy needs to be aligned, but your ability to follow through matters just as much. I know what it is like to question yourself, to feel misunderstood, and to not be sure who to ask for help. Now I aim to be the person I needed: someone who understands the emotional reality of this work and is willing to stay with you as you move through it.
Is this the right fit for you?
In our work together, you don’t just get a website or a generic strategy. You get someone who understands that your business is personal and that what’s happening internally will always affect how you show up. We focus on clarity, alignment, and support so you can build something that feels true to you and is realistic to maintain over time.
I work best with coaches, creatives, and service providers who want to build something meaningful, not just something that looks good from the outside. Some are at the beginning, trying to make sense of their ideas and find a starting point that feels right. Others have already built something and are ready to refine, realign, or elevate their brand and online presence so it actually matches who they are now.
You might be a good fit if:
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You care about doing this in a way that feels true to who you are
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You want clarity and alignment more than quick hacks and shortcuts
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You are willing to be honest about what is not working and what needs to change
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You value both the strategy and the emotional support needed to follow through